experience
about us
Lots and lots
of experience
Inter Terra is a leading grower and distributor of high-quality fruit. Our company was founded in the Spanish province of Huelva by Grupo Medina, a strawberry-growing pioneer, and has evolved and expanded to become an international leader in “Sharoni” persimmon cultivation.
Top berry grower in Spain
Inter Terra proudly became the leading berry grower in Spain. Through our dedication to quality and innovation, we managed to lead the market, supplying a wide variety of berries. This achievement cemented our position in the Spanish agricultural sector and helped us establish a reputation for excellence.
First exports to Europe
We achieved an important milestone when we exported to Europe for the first time. This major turning point marked the beginning of our international expansion and showed how our products were popular and in demand overseas. Inter Terra berries began gaining appreciation for their freshness and quality in several European countries.
First persimmon cultivation
Driven by our constant search for diversification and quality, we started our first persimmon plantations. This project helped us expand our product range and explore new markets. Inter Terra’s persimmons, which are lovingly and meticulously cultivated, soon stood out for their unparalleled taste and texture.
Development and expansion of Sharoni plantations
With its sweet flavour and soft texture, it was gaining popularity in the European markets, setting itself from other varieties. This success allowed its expansion into new international markets. The introduction of Sharoni marked a milestone in the history of Inter Terra, consolidating its reputation in the production of quality persimmons.
Overseas Trade Expansion
We decided to expand our business operations beyond Europe to overseas markets. This expansion gave us the opportunity to introduce our berries and persimmons to new regions, increasing our global footprint and bringing the quality of Inter Terra to consumers all over the world.
Farm modernisation
We have embarked on an ambitious modernisation process on our farms. Advanced technologies and sustainable practices have been introduced to optimise output and guarantee product quality. This modernisation led us to increase the efficiency and sustainability of our operations, securing Inter Terra’s future.
Sales and production growth
New global market demands require an excellent product with high-quality standards and new certifications. We continually invest to expand our production and continue to be market leaders. This is all thanks to the day-to-day hard work by the team that makes up this business group.
3 Generations
with a Passion
for agriculture
Background
The Medina family business group traces back to the 1950s, when its founder, Antonio Medina Lama, who was known for his extraordinary entrepreneurial vision, became the pioneer and true driving force behind strawberry production in the province of Huelva.
Second generation
After graduating in Law, Rocío Medina joined the family-run business, following in her father’s footsteps. Rocío fell madly in love with agriculture and was convinced that it was her true calling, so she carried on with the work she had seen at home. At this stage, she focused on new products such as the SHARONI variety of persimmon, and today the company is the world’s leading producer of this fruit.
Third generation
The arrival of the third generation has seen the Medina Group embark on new projects. Their willingness to embrace change and focus on sustainability injects energy, freshness, modern perspectives as well as essential technological skills for the company’s growth and adaptation in a dynamic business environment.
