Mercados magazine reports on the significant growth in persimmon production in Spain, which is expected to double in the next few years. This increase is due to the expansion of crops and improved farming techniques. A significant milestone has also been reached because for the first time, Spanish persimmon will be exported to China, a strategic market for growers. This breakthrough comes as a result of the signing of phytosanitary protocols that allow this fruit to enter the Chinese market, a crucial step for the internationalisation of the product.
The article also discusses the challenges and opportunities presented by this expansion into new markets, underlining the importance of quality and compliance with international regulations. Exporting to China is not only a commercial opportunity but also a challenge in terms of adapting to the quality and safety requirements of the Asian market.
We expect to make the first shipments of persimmons to China this season after completing the latest quality audits at the end of October. It will be an interesting market to increase sales for Spanish persimmon but it will also be complex and involve many risks.
The magazine ends by mentioning the support of the Spanish Ministry of Agriculture in these internationalisation initiatives, indicating that future agreements are already being prepared for the export of other fruit, such as cherries. This highlights the commitment of the sector and the government to promote Spanish fruit on a global level.
You can read the full article: aquí.